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Customer Lifetime Value: How To Calculate It?

by Serena Reza | Business, business advice, Business performance, Business planning, business success, Financial Planning, Uncategorized

Why Is Customer Lifetime Value Important? As a business owner, you need to cater to your customers. Having satisfied and loyal customers is extremely vital to the growth of all businesses since, at the end of the day, the gains, and the profit one makes are due to the...

Know Your Numbers & Financial Ratios

by Serena Reza | Budgeting, Business, business advice, Business growth, Business performance, business success, Financial Planning, Financial projections, Money

  Numbers are everywhere, and for the most part, we just ignore them. That is unless we’re forced to pay attention to them when it comes time to do our monthly taxes or budget. But, for most people numbers don’t seem interesting. And this is something I’ve...

Pricing For Profit: 5 Key Numbers

by Serena Reza | Business, business advice, Business planning, Financial Planning, Profit, Uncategorized

  Wondering how to price your products or services so you can make a profit? It’s not as simple as it seems because it involves several things to consider. That’s why figuring out the right price is one of the biggest challenges business owners face.  There are...

Knowing Your Costs – The Key To Any Business

by Serena Reza | Budgeting, Business, Business growth, Business performance, Cash flow, Financial Planning, Money, Profit

  Running a business means setting clear goals that you would like to achieve as a business owner. Whether that is to provide services or manufacture products, you must have a defined target and strive to reach it. Certainly, one of your goals should be making...

Using Target Costing For Pricing

by Serena Reza | Business performance, Business planning, Financial Planning, Profit

  Do you want to reduce your costs by 25% to 30%? If so, then target costing is the right choice for you. Therefore pricing using target costing can help you cut costs without sacrificing quality. Traditional and target costing – differences The two methods...

Financial Statements Explained

by Serena Reza | business advice, Business performance, Cash flow, Financial Planning, Management accounting

  Financial statements explained is the topic of this blog (and vlog). And it will serve as a guide to you so that you can better understand them.  Why do you need to know about financial statements? Because the financial statements form the bedrock of any...
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