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Take Business Seriously To Succeed

by Serena Reza | Business, business advice, Business growth, Business start up, business success, Not for Profit

  There is no magic bullet to make your business successful. However, if you treat it as a hobby, then you’re bound to fail. That’s why you need to run it, deal with it, and approach it as it deserves. Firstly, what’s a business?  One official definition of...

What Is Operating Profit?

by Serena Reza | Break even, Budgeting, Business, Business growth, Profit

  Business is all about making a profit, isn’t it? But in accounting, there are several terms used to express different kinds of profit. Ultimately, what should interest you is your operating profit. There are multiple names for operating profit. You might hear...

How To Judge Your Financial Performance

by Serena Reza | Break even, Business, Business growth, Business performance, business success, Financial Planning

  How do you assess financial performance? It’s not that straightforward, isn’t it?  Knowing how to judge your financial performance can be tricky. It’s because many factors come into play. Plus, it’s not always easy to know where you stand.  You can get a...

Why A Business Must Make A Profit

by Serena Reza | artists, Budgeting, Business planning, cloud accounting, creative sector, Money, Not for Profit

  Making profit must be at the top of your business goals – ignore that at your peril. Firstly, I am going to tell you why making profit is vital for you and your business. Secondly, I will tell you how you go about making profit. But before we go into...

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