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Why Is Customer Lifetime Value Important? As a business owner, you need to cater to your customers. Having satisfied and loyal customers is extremely vital to the growth of all businesses since, at the end of the day, the gains, and the profit one makes are due to the

  Among the many factors that contribute to successful management are customer lifetime value (CLV) and segmenting your customers. CLV is a measure of how much profit a company can expect to make from each customer over the course of their relationship with that company. But, why is customer

  Numbers are everywhere, and for the most part, we just ignore them. That is unless we’re forced to pay attention to them when it comes time to do our monthly taxes or budget. But, for most people numbers don’t seem interesting. And this is something I’ve seen over

  What does having a successful business mean to you?  That is a really important question to ask yourself when starting out.  This quote below sums it up rather nicely. “If you don’t know where you are going, you’ll end up somewhere else.” – Yogi Berra And really, if

  Teamwork in business is crucial for success. When individuals come together to work towards a common goal, magic happens. It’s because they bring with them a diverse range of skills, knowledge, and perspectives. Team members achieve better results together than they would on their own.  So why is

  Have you ever thought about product grouping? Or has it been something you’ve put on the shelf and it’s been collecting dust? How does it get you a greater financial understanding of your business? How product grouping can help Above all by looking at your business in terms

It can be challenging to build a sustainable creative business. Every year, I see more and more businesses in the Arts struggling to remain profitable. It’s a fine line between doing what you love creatively and balancing the books. It can be done – but you’ll need to invest

Are thinking of getting a loan? Did you know that there are mistakes in borrowing money? So the logical question is:  Do you want to know how to avoid those pitfalls? Here are four simple steps to follow so that you can be on your way to avoiding those common…

  You need to really get to grips with KPIs (key performance indicators) if you want your business to move forward.  Introduction to key performance indicators To begin with, let’s define key performance indicators. They refer to the goals and measures that you put in place to make sure

  Any business that strives towards success should be making money, or in business terminology, generating profit. One of the main reasons that businesses go under is because of the confusion between two seemingly similar, but in reality quite different aspects. It’s about the famous duo: sales vs profit.