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Podcast: From Creative Passion To Profit

The podcast dedicated to empowering individual artists and creatives with the financial and business knowhow needed to thrive

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Mahmood Reza

Your host, Mahmood Reza, Founder of Numbers Knowhow®

About the Podcast

In the creative world, passion and talent are essential. But understanding the business side is fundamental for sustained success. “From Creative Passion To Profit” bridges the gap between creativity and commerce, providing you with the tools to manage your finances, develop marketing strategies, and grow your entrepreneurial mindset.

By focusing on practical financial and business advice, specifically for individual artists and creatives, this podcast will provide valuable and focused support.

Each episode delves into topics such as crafting a winning business plan, demystifying taxes, pricing your work confidently, and overcoming the starving artist mentality. Our goal is to equip you with actionable insights to make informed decisions, ensuring your creative practice not only survives but flourishes.

Join us as we explore the intersection of art and business, helping you turn your passion into a profitable and fulfilling career. Subscribe today and take the first step towards mastering your creative enterprise with From Creative Passion To Profit!

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Listen to the Episodes

Four Bad Business Habits to Break

We all have business habits. We have some good habits that give us the edge in business, and we have bad habits that quietly hold us back from the progress we want to make. In this episode; “Four Bad Business Habits to Break” I dig into four specific bad habits that nearly every business owner...
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Here’s why your business needs cloud accounting

If you’ve ever found yourself dreading book-keeping, losing track of invoices, or feeling like you’re running your business through a fogged-up windscreen, this episode of is for you. I’ll walk you through why cloud accounting isn’t just another buzzword or a painful admin exercise, but a genuine game-changer for freelancers, small business owners, and anyone...
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How do you describe your business?

When it comes to describing your business, do you really think your legal structure or job title tells the whole story? In this episode of “From Creative Passion To Profit”, I dig into what really matters when you’re talking about your business—and why the usual labels often do you a disservice. If you’ve ever hesitated...
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Cash flow management

If you run a business, you know how cash flow can feel like a constant headache. But what if managing your business’s lifeblood could get a whole lot easier? In this episode of “From Creative Passion to Profit”, I’m getting into the topic of cash flow management. Not just as a concept you’ve heard tossed...
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Should artists work for free?

My business life has always revolved around one essential principle: helping creative professionals and entrepreneurs get control of their finances and build sustainable businesses. Having started from modest roots, and after years of managing my own business, I know how crucial it is to value both your passion and your time. That’s why, in this...
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Overwhelmed by creative goals? Try SMART Targets!

Are you feeling bogged down by creative goals that seem too big, too vague, or just plain out of reach? If so, this episode of “From Creative Passion to Profit” is just for you. I often hear from creatives who are overwhelmed by ambitions that feel a galaxy away, and I know how frustration can...
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Why ignoring your numbers is killing your business

If you’ve ever found yourself tangled in the creative complexities of your business and side-lined the financial aspect, then this episode of “From Creative Passion to Profit” is exactly what you need. In “Why Ignoring Your Numbers is Killing Your Business,” I share insights drawn from over thirty years of experience with creatives, emphasising the...
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Why customer invoicing reinforces respect and profit

If you’re a creative professional who’s been shying away from the nitty-gritty of managing invoices, then today’s episode of “From Creative Passion to Profit” is a must listen for you. We’re talking about the art of invoicing – an aspect of business that many creatives often deem unglamorous but is fundamentally integral to reinforcing your...
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How to protect your creative work

Whether you’re a painter, musician, designer, filmmaker, or writer, understanding how to safeguard your creative endeavours can ensure that your work remains yours and that you fully benefit from your hard work. We’ll be exploring three critical domains: copyright, trademarks, and patents, and I’ll share practical tips that you can apply to protect your creations...
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Emotional journey of creatives: the Kubler Ross Grief Cycle

Developed by psychiatrist Elizabeth Kubler Ross, the Kubler Ross Greif Cycle is a brilliant model described the emotional stages people go through following a loss. But what’s this got to do with business? In this episode of “From Creative Passion to Profit” titled “Emotional journey of creatives: the Kubler Ross Grief Cycle”, we’re exploring this...
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