Cash flow management

May 6, 2025

If you run a business, you know how cash flow can feel like a constant headache. But what if managing your business’s lifeblood could get a whole lot easier? In this episode of “From Creative Passion to Profit”, I’m getting into the topic of cash flow management.

Not just as a concept you’ve heard tossed around, but as a practical, vital skill you can actually master.

Whether you’re just starting out or you’ve been struggling to stay ahead, this episode arms you with seven straightforward strategies I’ve seen work first-hand.

I’m not just handing you lofty ideas; I’m giving you actionable steps, cautionary tales, and real business knowhow you can’t afford to miss.

Wonder how to build a real safety net for your company, make solid decisions about spending, or know when to borrow? I cover that, and so much more, pulling back the curtain on the choices that make or break businesses every day.

Timestamped Summary:

  • [00:00:00] I kick off with why cash flow management is the most critical part of survival for any business, even ahead of profitability.
  • [00:01:02] I lay out the first strategy: creating a cash reserve, suggesting a practical three to six months of operating costs as a buffer against tough times.
  • [00:01:59] We talk about cost consciousness—how to develop and stick to a minimum viable budget even during profitable periods and why discipline matters.
  • [00:02:39] For product-based businesses, I discuss inventory management and the hidden costs of overstocking or mismanaging stock.
  • [00:03:26] I explain the pros and cons of leasing equipment versus buying outright, especially the immediate impact on cash reserves.
  • [00:04:17] I introduce equipment loans as another valuable finance option, particularly for specialized purchases.
  • [00:04:40] I highlight the strategic advantage of borrowing when business is good rather than waiting for a crisis—prevention over cure.
  • [00:05:04] In the final strategy, I drive home the value of a great accountant for forecasting issues before they hit, and summarize how all these steps build a sturdy, sensible cash flow foundation for your business.
  • [End] You’ll learn why planning for the worst, not just hoping for the best, is key to long-term business success.
Transcript
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Good cash flow management is vital, nay critical

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to the success of your business. In fact, it's a

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stated truth that if your business does not have access

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to cash resources, does not have access to

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the ability to manage cash flow correctly, then survival

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is going to be seriously questioned. You can survive

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without making profits for a period of time, but you can't survive without

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cash access to cash. So it's vital that as a business

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owner, as somebody who runs a business, cash flow, though it

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may feel like the headache and pain of your life, is an absolute

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necessity. And in this week's podcast, I've got seven strategies

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to make this process easier and to ensure that your business stays on

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track for financial success. Let's dive into it.

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Number one Create a cash reserve. It's always a good

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idea to have a safety net in place. A cash reserve is going to help

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you to cover unforeseen costs, keep your business

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afloat. Should there be any change in activity,

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should the outlook be bleak, should disaster

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strike, you're going to be covered. As a rule of thumb, and this is something

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I borrow from the not for profit, from the arts and creative sector,

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three to six months of operating costs of average cash

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flow is a good buffer to have. Think about if your

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business stood still and no more customers bought from you, how

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much money would you need to keep ticking over for the next three to six

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months? And that's your aspirational target. Number

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two, cost consciousness or frugality if you prefer.

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Now, every business owner knows it can be difficult to find a balance between

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growth and cautious spending. However, it's important

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to develop a minimum viable budget. Yeah, I use that word

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budget and continue to stick to it even when cash is

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flowing into your your business. Having that sense of financial discipline

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is really an important thing to adopt. Good times don't always

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last forever and if you're unable to save money when the going is good,

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it's going to be pretty tough to do that when times get tougher.

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Number three, if you're a product based business, keep an eye

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on your inventory. Managing your inventory poorly will

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create a lot of expensive problems which will impact

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severely on your cash flow. It costs money to acquire

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the inventory. That's money tied up. It costs you money to hold inventory

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and it costs you money to manage inventory. So we need to make sure that

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balance of how much inventory we need to fulfill demand.

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Not overstocking, not having obsolete inventory items that we're

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carrying. That's dead money effectively until it's sold. We need to make sure

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that balance is correct. Now, when you don't organize your

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inventory correctly, there may be items you misplace that

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aren't stored correctly, that become obsolete or damaged, and we might end up

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ordering replacements basements that we don't actually need. The next thing to

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consider is about leasing your equipment. Now some business owners

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prefer to purchase assets outright and to own them.

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And purchasing equipment in its own right might prove to be more effective

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and cheaper in the long term and it may have an impact on profitability,

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but it also might damage your cash reserves in the short term.

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Investing Buying expensive upgrades can present a real

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problem when funds are tight. Now leasing and again

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on one respect might be more expensive. However, it's going to

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free up cash flow, it's going to be less cash commitment, less cash

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outflow going out of your bank, and it helps you to monitor and

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regulate your cash flow more easily. And a lot of leasing higher

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purchase arrangements. Here you may have the option to purchase the equipment

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outright at the end of the term of the agreement

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or to even upgrade number five equipment

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loans. Now, instead of purchasing outright, you might

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want to consider something called an equipment loan. And this type of loan functions in

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much the same way as a traditional bank loan, but the risk profile

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is lower. The market is there for you to have a shop around and have

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a look at those options about how you finance and fund that equipment. And

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again, an equipment loan may be something that's going to be more suitable for

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your business type. Now this might seem like contradictory terms

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but but the next thing to consider is you borrow when the going is good.

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Now prevention is always going to be better than a cure. So borrowing money when

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your finances are looking good may actually prove to be a good thing

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for you. Better to open a line of credit now until you be able to

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use it later than risk rejection from the bank when

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you're already in peril. In addition to this, seeking a loan when

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your business is in good financial health gets you better rates and it

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gives you the freedom to shop around. Now the last one,

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and I'll give you a bonus at the end, is to hire a good accountant.

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Now cash flow problems often sneak up on business owners they shouldn't

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do. And it definitely pays to have a professional on side who can

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spot problems from a mile off and give you solutions before your business

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starts to suffer. In my own practice, I hate numbers and through

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numbers know how we support a number of clients by helping them do

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forecasting, preparing budgets. Having a look through the windscreen of your business

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is better than getting caught out by unexpected

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surprises. Now, good cash flow management, folks, in summary, is

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about preparing for the worst and maintaining those sensible,

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yep, sensible financial habits even when the going is

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good. Creating that cash buffer, that cash reserve, remaining

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cost conscious and keeping on top of your inventory. You can

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protect yourself against the cash flow problems that cause havoc

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on many small businesses. It's certainly worth considering borrowing during

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the good times and considering equipment, loans or leases rather

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than shelling out cash immediately. Maintain that healthy cash

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flow. Make sure you've got the accountant advising you and

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helping you with your forecasting, and making sure your bank balance stays as

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healthy as it can for years to come.

Helping you to Plan It, Do It & PROFIT!