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Sales vs Profit: Know The Difference

by Serena Reza | Business, Business growth, Business performance, Development, Profit

  Any business that strives towards success should be making money, or in business terminology, generating profit. One of the main reasons that businesses go under is because of the confusion between two seemingly similar, but in reality quite different aspects....

Manage Cashflow: Five Top Tips

by Serena Reza | Business growth, business success, Business survival, Cash flow, cloud accounting

  Wondering how to manage your cashflow? You’ve come to the right place. By the end of this blog, you’ll have read about top tips to manage your cashflow and you will be equipped with the necessary information to help you do a really good job at it. Cash...

Financial Statements Explained

by Serena Reza | business advice, Business performance, Cash flow, Financial Planning, Management accounting

  Financial statements explained is the topic of this blog (and vlog). And it will serve as a guide to you so that you can better understand them.  Why do you need to know about financial statements? Because the financial statements form the bedrock of any...

Business Objectives & Goals

by Serena Reza | Business, business advice, Business growth, Business performance, business success

  Business objectives are the specific goals that a company sets for itself in order to achieve success. Your business plan is nothing without your business objectives and goals. They are the driving force behind a company’s decision-making process, and...

Cashflow Forecast Guide

by Serena Reza | business advice, Business growth, Business planning, Cash flow, Financial Planning, Financial projections

  Building your cashflow forecast might seem unnecessary to some – at a first glance, that is. That’s why, this cashflow forecast guide aims to explain why you need one and how to build it. Because, you might be thinking, “I don’t need one...
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